Citi says buy Bumble, predicts stock could rally more than 20%
It is time for traders to contemplate scooping up shares of Bumble , Citi says. Analyst Ygal Arounian initiated protection of the courting app maker with a purchase ranking, saying in a Friday word that it gives probably the greatest progress charges inside the Wall Road agency’s Web sphere. “Most significantly to us is that the core Bumble app has seen continued share acquire inside the on-line courting world, and up to date product launches are main to higher conversion of paid customers as effectively,” Arounian stated, noting that whereas Bumble’s core app trails trade chief Tinder, it continues gaining steam. BMBL YTD mountain Bumble shares have fallen 8% in 2023 Continued momentum is “key as, in our view, with general trade progress reaching some stage of maturity (not less than within the US), share shifts will show to be key progress drivers,” he added. Bumble shares have fallen 8% this 12 months, following a roughly 38% pullback in 2022. Regardless of the drop in shares, Arounian positioned a $24 worth goal on the courting inventory, implying almost 24% upside from Thursday’s shut. Arounian additionally views Bumble’s “girls first” messaging and push towards youthful audiences as further positives for the inventory going ahead. Whereas early in its worldwide push, he additionally views “materials room for progress” even because it Badoo app faces headwinds because of its publicity to the struggle in Russia. Enhancing paid person conversions and a income reacceleration this 12 months may additionally result in upside in estimates, Arounian stated. Bumble’s sturdy progress charge and the truth that it is “earlier in its progress curve” justify its slight premium to Match and the broader trade, he added. “We expect there are engaging long-term tailwinds to this house, but in addition consider we’re in a extra transformative period with many shifting items creating some further clouds of uncertainty,” the analyst stated. “We expect Bumble has the fitting items in place to see enhancements whereas it builds on that future.” — CNBC’s Michael Bloom contributed reporting