The branding marketing campaign intends to supply RE/MAX’s large community with a contemporary, new look. It should steadily roll out via 2023, in line with the corporate.
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A brand new branding marketing campaign from RE/MAX seeks to spice up the advantages of brand name affiliation.
The marketing campaign, “Unstoppable Begins Right here,” which the actual property franchisor produced in partnership with the inventive company Camp + King, intends to supply RE/MAX’s large community with a contemporary, new look, in line with an announcement the corporate launched on Feb. 23.
“RE/MAX is a very world model recognized and trusted by customers worldwide,” Abby Lee, RE/MAX senior vp of selling and communications, stated in an announcement. “Our Unstoppable marketing campaign goals to construct and preserve our main model consciousness — whereas additionally making RE/MAX brokers’ lives simpler.
“The model is likely one of the largest aggressive benefits for RE/MAX brokers. Advertising retains RE/MAX high of thoughts with homebuyers and sellers, and brokers have the instruments to ship excellent service. It’s a successful mixture.”
The marketing campaign will embrace up to date advertising supplies, together with a refresh of RE/MAX’s consumer-facing belongings, resembling typeface, coloration palettes and types. It should steadily roll out via 2023, in line with the announcement.
That’s along with RE/MAX’s 2023 video promoting marketing campaign, graphics and RE/MAX Hustle, its new platform that enables brokers to personalize commercials.
A survey of lots of of brokers in america and Canada, performed by RE/MAX, discovered {that a} constructive brokerage repute is likely one of the driving forces behind an agent’s choice to hitch any specific brokerage. Twelve % of respondents chosen a constructive brokerage repute total as a major motivator to hitch a brokerage.
The “Unstoppable Begins Right here” marketing campaign seeks to capitalize on and add to RE/MAX’s model recognition to assist RE/MAX brokers join with extra prospects.
“There’s a false impression on the market that actual property is a simple business, it takes grit and willpower — two traits of a profitable entrepreneur,” James Schwartz, RE/MAX vp of selling, added within the assertion. “However the up to date advertising supplies purpose to make one factor simple — a approach for homebuyers and sellers to know who we’re and what we do greatest.
“The model brings extra credibility to conversations brokers have with purchasers and, in flip, the community brings the model to life within the communities they serve. Enhancements like these have helped RE/MAX preserve its main place for years and construct belief with customers who’re on the lookout for manufacturers with confidence, type and course.”
E-mail Ben Verde
